Active Intelligence is the way to action
– The “need to knows” from QlikWorld 2020 –
Let’s turn a 3000 visitor offline conference in Phoenix with 500+ sessions into an online 30 000 people forum? It goes without saying that’s quite a challenge, but Qlik actually succeeded in making 110 sessions available, for well, the whole world. Today, the entire shebang aka QlikWorld kicked off and Qlik announced their strategy going forward, sharing their holistic approach including Qlik Data Integration, Qlik Data Analytics and data literacy. Get the highlights from the initial 120-minute session below.
As Mike Capone, CEO of Qlik, stated in his opening keynote, Phoenix was obviously not meant to happen this year as COVID-19 reveals gaps splitting the world apart. And, that’s also how Qlik addressed their approach going forward – to work smarter with data, by bridging gaps from raw data to end-user, with focus on driving true business value.
James Fisher, Chief Product Officer, and Rick Jackson, VP Product Marketing, gave us a brief glimpse of the future, referring to how their active intelligence end to end platform will accelerate business value by enabling business users to free, find, understand and act on data – faster. Qlik’s holistic approach aims to close the data gaps and turn raw data into business value faster, by taking control of the entire chain combining data integration, data analytics and data literacy.
Basically, the strategy is about is leading the shift from passive BI to active BI, which is action-oriented and based on a combination of real-time data and data in rest. Active Intelligence is the 2020 Qlik buzzword, defined as continuous intelligence derived from real-time data specifically designed to trigger immediate actions. The aim is to drive end to end value by leveraging an active intelligence platform, that seamlessly combines data integration with increased automation and AI capabilities, to transform data to active analytics. Ultimately, by freeing data from silos, business users can start to understand it and find true insights, so the entire organisation can benefit and act on it.