TAKE IN CONSIDERATION BEFORE CHOOSING A VISUALIZATION
The visualization chosen should, together with the underlying data, tell a story of how the data influences your company and employees (storytelling). The story told by the visualization must be easy for the user to understand and reveal important insights immediately. This of course requires a certain amount of data literacy from the user.
“In addition to properly visualizing the data, it’s very important that the analysts possess a certain amount of “data literacy”. Only the correct interpretation and understanding of the insights ensure that the team can convert the insights into a valuable action plan.”
Want to know more about data literacy and the importance of it to your company? Click here to watch the webinar with Qlik’s Jordan Morrow on data literacy.
A reliable, useful and sensible visualization must take four factors in consideration. It should:
- contain correct data
- be relevant to the user
- be easy to use
- be attractive / clearly visualized
3 STEPS TO GUIDE YOU TO THE OPTIMAL VISUALIZATION
The first step, and at the same time the most important aspect when choosing the right visualization, is of course that you understand the data that you intend to use. Lacking knowledge of this will make it very difficult to create a valuable visualization.
1. Determine the goal
Before you start creating a visualization, make sure that the purpose of the visualization is clear. This will help you determine how many measured values and dimensions you need, which in turn automatically will give you direction in choosing a visualization. In addition, always try to imagine what the user wants to see.
2. Use the right colors
In a visualization it’s important that the colors signal whether something is important and therefore should attract the attention of the user. You can use “alarm colors” e.g. red for decrease in sales, or green for achieving the target of the marketing campaign.
3. Keep it simple
Try not to show too much information in one visualization. You don’t want the user searching for the answer to his question. Would you like the user to have the option to see more details? Use the drill-down function to enable this.