The Qlik Associative Difference
– leave the limits behind
Put simply, Qlik’s Associative Engine is what makes Qlik BI solutions stand out from the crowd. Qlik call it the Associative Difference and it means you can explore all the possible associations in your data, from all data sources, instantly. Exactly what you need for the modern analytics era!
To truly appreciate the benefits of Qlik’s Associative Engine you need to understand the limitations of traditional query-based tools. Here you can easily miss valuable insights because you’re only ever exploring partial subsets of data. The structured linear approach restricts what you can discover. And because you need to use SQL joins to combine sources it can lead to data loss as data is loaded from multiple sources at different times.
Instead of being able to make instant decisions from real-time data, you need to build models in advance, and if you need to pivot based on the findings you have to go back to the beginning to make a new query. This is all very time-consuming, limiting and far from accurate.
In contrast, the Qlik Associative Engine is designed for interactive, free-form exploration and analysis which can often give you unexpected insights. You can be sure that no data is left behind as every time a selection is made, the Qlik engine responds immediately and recalculates all analytics based on the new context. It will make on-the-fly calculations and instantly highlighting associations.